Privacy Policy

Welcome to JerusalemBridge.org ("Jerusalem Bridge," "we," "us," or "our"). This Privacy Policy explains how Jerusalem Bridge collects, uses, stores, processes and, where applicable, shares information relating to individuals who access or use our website and services.

Our goal is to provide and improve the Jerusalem Bridge experience while handling personal information responsibly and in accordance with applicable law, including the EU/UK General Data Protection Regulation (GDPR) and United States state privacy laws such as the California Consumer Privacy Act (CCPA/CPRA).

By accessing or using JerusalemBridge.org (the "Website") or any related service, you acknowledge the practices described in this Privacy Policy. If you do not agree with it, you should discontinue use of the Website.

The Website is operated by Pray & Send Ltd. under the Jerusalem Bridge brand at JerusalemBridge.org, with registration number 200558146 and its business location in Jerusalem, Israel. For the purposes of the GDPR, Pray & Send Ltd. is the data controller of the personal information described in this policy.

For privacy-related questions or requests: jerusalembridge.org/contact — Jerusalem, Israel.

When you register, contact us, place an order, submit a prayer or otherwise use certain features of the Website, you may provide information such as:

• First name and last name
• Email address
• Telephone number
• Street address, city, state or province, postal or ZIP code
• The text of the prayer or spiritual request you submit
• Information required to process your request or order
• Other information that you voluntarily provide to us

Certain information may be collected automatically when you access or interact with the Website. This may include:

• IP address, browser type and version
• Device type, operating system and device identifiers
• Pages or sections visited, date and time of access, time spent on pages
• Diagnostic, network and connection information
• Other technical information transmitted by your browser or device

The Website may allow users to register or authenticate through third-party platforms such as Google, Facebook, Instagram, X (Twitter) or LinkedIn. If you connect an account, we may receive the name, email address, profile information and other information that the relevant platform makes available according to your settings and permissions. Your use of those third-party services remains subject to their own privacy policies and terms.

Jerusalem Bridge uses cookies and similar technologies — browser cookies, web beacons, tracking pixels, tags, scripts and comparable mechanisms — to operate, maintain, analyze and improve the Website.

Non-essential cookies (analytics and advertising) are only set after you give consent through our cookie banner. You may change or withdraw your choice at any time using the link below, or by configuring your browser to reject cookies. Disabling certain cookies may affect the functionality of parts of the Website.

Strictly necessary (session and persistent): user authentication, account security, fraud prevention, checkout, and remembering your prayer session. These cannot be switched off.

Cookie preference cookies (persistent): remember whether you accepted, rejected or customized our cookie notice.

Functionality cookies (persistent): remember choices such as login, language and other site settings.

Analytics cookies: Google Analytics, used to understand aggregate usage and improve the Website.

Advertising and social cookies: Meta Pixel (Facebook and Instagram), Google Ads and the TikTok Pixel, used to measure our campaigns, understand which advertisements led to an order, and show relevant advertising. These are set only with your consent.

Affiliate attribution cookie (prayer_ref): remembers, for up to 30 days, the partner church or affiliate through which you reached us, so that a referral fee can be credited.

• Providing the Services: operating, maintaining and delivering the prayer placement service.
• Managing accounts: creating and administering user accounts.
• Processing orders: purchases, transactions and contractual obligations.
• Communicating with you by email, telephone, SMS or other means about your account, orders, services, security and important updates.
• Customer support: responding to questions, requests and complaints.
• Improving the Website: analyzing usage patterns and technical information.
• Marketing and promotions, where permitted by law and subject to your choices and opt-out rights.
• Business operations: internal administration, analytics, fraud prevention, security and troubleshooting.

Where the GDPR applies, we rely on the following legal bases: performance of a contract (processing your order and placing your prayer); consent (non-essential cookies, marketing communications, and the content of your prayer where it reveals religious beliefs); legitimate interests (site security, fraud prevention, service improvement and direct business administration); and compliance with legal obligations (tax, accounting and lawful requests).

A prayer text may reveal religious beliefs, which is a special category of personal data under Article 9 GDPR. We process it solely on the basis of your explicit consent, given when you submit the prayer, and only for the purpose of fulfilling the service you purchased. You may withdraw that consent at any time by contacting us, although withdrawal does not affect a prayer already placed.

Prayers submitted through our platform may contain sensitive or religious information. By submitting your text, you grant us explicit consent to process this data exclusively for printing, delivery, and media documentation. All prayer text is automatically deleted from our servers within 30 days of fulfillment.

Service providers: website hosting, technical services, analytics, communications, customer support, payment processing and website maintenance. These providers process information on our behalf.

Advertising and analytics partners: Google, Meta and TikTok, where you have consented to advertising or analytics cookies.

Business transactions: in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy or similar transaction, personal information may be transferred as part of that transaction.

Affiliates and business partners: where reasonably necessary for business operations or the referral programs described in our Terms, and where permitted by law.

Publicly available information: anything you voluntarily publish in a public area of the Website may be viewed and copied by others. Do not publish confidential information there.

With your consent, or where disclosure is required by law or to protect rights, safety and the integrity of our services.

We do not sell the content of your prayer, and we do not sell personal information for money.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy. Retention periods depend on the purpose of collection, the nature of the information, our business requirements, legal and regulatory obligations (including tax and accounting record-keeping), dispute resolution, security and fraud prevention, and enforcement of our agreements.

Privacy Guarantee: prayer text submitted through checkout is encrypted, automatically printed for fulfillment, and securely deleted from our digital database within 30 days.

Usage and technical information is generally retained for shorter periods, although it may be preserved longer when necessary for security, technical analysis or legal compliance.

Jerusalem Bridge operates from Israel. Our infrastructure, systems and service providers may process or store information in Israel or other jurisdictions. If you access the Website from the European Economic Area or the United Kingdom, your information may be transferred to Israel, which has been recognized by the European Commission as providing an adequate level of data protection. Where a transfer is made to a country without such recognition, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

We take reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure or destruction. However, no online service, electronic transmission or storage system can be guaranteed to be completely secure. Users should also take reasonable steps to protect their own accounts, passwords and devices.

Depending on your location and applicable law, you may have the right to request access to your personal information; request correction of inaccurate information; request deletion; object to or restrict certain processing; request portability of information you provided to us; withdraw consent where processing is based on consent; and request information about how your personal information is used.

California residents (CCPA/CPRA) additionally have the right to know the categories of personal information collected and disclosed, the right to delete, the right to correct, the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising, and the right not to be discriminated against for exercising these rights. Rejecting advertising cookies in our banner constitutes an opt-out of sharing for cross-context behavioral advertising.

To submit a privacy request, contact jerusalembridge.org/contact. We may need to verify your identity before completing certain requests, and we respond within the timeframe required by applicable law.

EEA and UK users also have the right to lodge a complaint with their local data protection supervisory authority.

Where permitted by law, Jerusalem Bridge may send promotional or marketing communications. You may opt out at any time using the unsubscribe mechanism in any marketing email or by contacting us. Opting out does not prevent us from sending service-related communications such as transaction confirmations, security notices or account messages.

The Website may contain links or integrations involving third-party websites, applications or services. We do not control their privacy practices. If you leave Jerusalem Bridge or interact with an external service, that third party's privacy policy applies to your information.

The Website is intended for users who are at least 18 years old. We do not knowingly collect personal information from individuals under 18. If you believe a person under 18 has provided personal information to us, please contact jerusalembridge.org/contact.

We may update this Privacy Policy to reflect changes to our services, technology, applicable laws, business practices or security and operational developments. When changes are made, we update the "Last updated" date above. Your continued use of the Website following publication of an updated policy constitutes acknowledgment of it to the extent permitted by law.

JerusalemBridge.org — Contact: jerusalembridge.org/contact — Location: Jerusalem, Israel. If you have questions, concerns or requests regarding this Privacy Policy or how Jerusalem Bridge handles personal information, please contact us.